What is the Business Catalyst CMS?
Business Catalyst (BC) has streamlined the CMS to create a powerful all-in-one business focused system, saving development time for us, while still providing very user friendly administration for you at affordable rates. While you can start with a basic business website, all of the tools exist already - built into the system - to allow you to move rapidly to ecommerce, email, a full customer relationship management data base, analytics and reporting, live feeds on customer interactions and other business tools when you are ready. There are no limitations on your website design, it can be as sophisticated or as simple as required by your branding. BC is owned by Adobe and has been around since 2004.
Clients always host the website with Business Catalyst and have an ongoing monthly fee which helps defray the cost of ongoing hosting, support and automatic upgrades.
Why choose PN Digital as your Business Catalyst partner?
Business Catalyst always provides its CMS to you through the expertise of a strategic website partner such as PN Digital. As with any CMS, once you have provided a brief to PN on your business priorities and the vision for the short and medium term PN Digital will recommend (link back to CMS, why choose PN) on whether the Business Catalyst CMS suits your requirements. PN will manage the set-up of your website, its design and layout of the features and provide on-going support as required. Call us on 1300 131 932 to learn more.
Features / Benefits
This CMS has great functionality – its ecommerce, forms email and other tools are built right into the platform making it easier for you, faster to install and over the longer term, as you take up the features it offers, a sound return on investment.
The benefit of BC’s CMS is that it has been designed from scratch to incorporate all of the elements you need to run an online business. Commencing with your personally controlled, branded website interface for managing content, it includes e-commerce, e-newsletters with the data base to organise both of these and provide full customer relationship management (CRM) capability. You can easily create speciality lists and tailor specific messages for each sub-market and use a powerful Event Management tool to handle invitations and responses for different categories of action. Customised forms can be created, linking usage to the data base to record and track responses. Web apps are available in a host of modules already such as for search functions, maps, user comments and reviews, or they can be created to suit your needs. Analytical tools and reporting, with live feeds of customer interactions with your website provide up to the minute status on how your customers are reacting to an offer. There are built-in Blogs, Forums and Secure Zones to suit every need. You choose how much of the wide range of tools that you want to access at the outset, with the knowledge that as your business develops, these extra tools are ready to launch.
Watch the number of videos on the official Adobe Business Catalyst website today and see if this platform is right for you!
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