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How good is your email newsletter list?

E-newsletters are a very important way of staying in touch with your market.  However, they’re also very irritating to the receiver if they aren’t wanted and worse still if the receiver has already requested to be unsubscribed!  How many times has it happened to you?  Some subject that you had a passing interest in three years ago meant you subscribed to the weekly email and you’ve been trying to get off it ever since.  Refer to my email marketing hints at Internet Marketing.

Well, in truth, that’s happening a lot less now as regulations have tightened up on the ‘unsubscribe’ issue, but the point is, your email list of customers and followers is only as good as the work you do in cleansing and segmenting it over time, otherwise all your great offers maybe wasted on the wrong people.  So, make it a rule to segment and categorise your list and customise your message for different audiences.  Then track the responses to your different offers to see what’s working for whom and adjust the offer and re-group addresses into common needs groups.  Most email packages provide good segmentation and response tools.  We work with clients to make sure they get the most out of email and help with the design and content.  If you’re just getting started, take a look at Mailchimp to learn about some of the hurdles in creating good email communications, especially the design issues.

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