As digital marketing has become more complex and varied over the past decade, different ‘arms’ have broken off into their own specialist fields – whereas we used to have one digital marketing coordinator who looked after everything, we now need staff who specialise in specific areas such as Search Engine Marketing, Google Ads, web development, copywriting and social media management.
But the problem that many businesses face is that they cannot afford to hire a team of specialists – they only have the budget to hire 1-2 internal marketing staff. So how do they choose which areas are the most important for their business?
The answer is that they don’t – they hire PN Digital instead.
Imagine having access to your own digital marketing department without all of the costs involved in employing a team of 10 people?
We have made it our mission to build a team of industry-leading digital marketing experts who all specialise in one specific area of the marketing landscape, and to make that team accessible to Australian businesses who aren’t able to hire their own team of internal specialists.
If your business needs a Google Ads specialist, a graphic designer, a social media manager, a marketing strategist, a copywriter, a web developer and an SEO expert, but you only have the budget to employ one staff member, then PN Digital is the perfect solution for you.
PN Digital act as your external digital marketing department. We are a team of professionals who each specialise in a different area of marketing and we work together to deliver a range of different services including strategy, content marketing, social media management, SEO, website design and development, graphic design, Google Ads and PPC management, email marketing and more.
Most businesses employ a single marketing officer and expect them to be experts in absolutely every element of digital marketing, and that is not feasible. The type of person who can study data and optimise your ad spend or ROI is not the same person who can sit down and write an engaging page of copy or design an attractive Instagram feed. PN Digital offer you the best of both worlds – we can act as your entire marketing department or we can fill in the gaps by supporting your existing team in the areas that they need assistance in.