SEARCH ENGINE OPTIMISATION
Build Awareness & Grow Your Connected Audience
Search Engine Optimisation (SEO) is one of those marketing terms organisations tend to put in the “too-hard to understand” basket; but the basic principles of SEO can easily be summed up as: optimising and creating content for your website that will rank well on search engine results pages, with the ultimate goal of drawing new audiences to your website.
SEO can help your organisation to reach audiences that are already searching for topics relating to your cause or services.
But how do you know where to start? What is SEO? How can you leverage your existing site to rank well in your target audience’s search results? Where do you even look to know what keywords are relevant? And what do you do once you’re ranking well on search results to maintain that position?
At PN Digital our team of SEO specialists understand the finer details of search engine optimisation to help your organisation’s site perform well. We understand that SEO can seem like a daunting task – so our team partners with your organisation to create your SEO strategy. Our SEO specialists then work behind the scenes to optimise and create new content for your website to bring you the final result.
The PN Digital team has the technical expertise needed to dig deep into your website to update it according to best practices; the copywriting skills to write and optimise your website copy to target your focus keywords; and an understanding of how to create links to other websites to bring people across the web back to your site. Our strategies are always outcome driven, research based, and strategically tailored to your organisation’s values and desired outcomes.
We have the team to create a tailored SEO strategy that works for you, no matter how big or complex your organisation’s vision and mission.
What is SEO?
The prevalence of search engines makes it easier than ever to find ways to target audiences relevant to your organisation, and search engine optimisation is one of the biggest tools in your arsenal. SEO helps your website to rank higher on search engines to be one of the first options put in front of an already aware audience; but how does SEO achieve that?
SEO is the marketing practice of optimising your website and its content to fit what search engines deem to be “best practice”, or the criteria they use to determine whether or not your website is easily accessible, safe to browse and, ultimately, relevant to your audience.
PN Digital’s approach to SEO can be roughly divided into three pieces that work together to create your overall strategy:
- The first piece of SEO is all of the technical parts of SEO. These are all the fine details that make search engines attracted to your page including: site responsiveness, site speed, site security and so much more.
- The second piece of SEO is copywriting. SEO copywriting ensures all of the content on your website is written according to best practice and uses your target keywords to show search engines the relevancy of your site to searches. This area of SEO also includes blog or article writing, which helps to show search engines you are an active organisation that is creating new, relevant content for your audiences.
- The third piece of SEO is backlinks. Strategic placing of backlinks shows search engines your organisation is being recognised by other reputable websites as a name, or website, to be trusted.
Your SEO plan may incorporate part of or all three of these pieces, depending on what the ultimate goal of your SEO Strategy is and how competitive your search terms are. You may be looking for a comprehensive SEO strategy with all the bells and whistles to truly maximise your organisation’s online presence. Or perhaps you’re looking to dip your toes into SEO to get a feel of how it can work with your organisation’s goals in mind; in any case, PN Digital’s team of experts are able to create and execute an SEO plan based on your organisation’s needs.
PN Digital's SEO Services
PN Digital is a team of digital marketing professionals with a speciality in not-for-profit SEO services Australia wide. No matter how big or small your organisation is, we work with you to build a relationship and form a strategy that works with your organisation’s overall mission and purpose. At PN Digital our approach is practical and outcomes driven, which means we don’t over quote and under-deliver.
By creating a relationship between your organisation and our SEO specialists we can work together to see what your organisation truly needs out of an SEO campaign. More often than not the goal of any form of digital marketing is creating leads and conversion. For your business-for-good this may mean we are looking to create new memberships, bring on new clients or beneficiaries, grow your community, and help facilitate your fundraising .
PN Digital’s SEO services support your overall digital marketing goals by creating a uniquely tailored strategy, monitoring and optimising relevant keywords, bringing new audiences to your website, and ultimately, your organisation.
To bring your strategy to life our SEMRush Best Use of Search – Non-Commercial Sector award winning SEO specialists use industry-leading software to monitor your campaign, bringing you monthly reports to track keyword progression and see first-hand results of your SEO campaign. If your organisation’s target audience changes, or your key output changes, our SEO specialists are there to help your website’s search results reflect your true purpose.
Professional SEO Consultants:
PN Digital are your one-stop digital marketing unicorns. Our digital marketing strategies utilise a team of experts in their field who focus on and excel within their chosen area. Your team of SEO specialists are a team who have chosen to take one part of SEO as their field of expertise which means you will always be working with someone who understands the ins and outs of your strategy.
Our Australian and New Zealand based team have a diverse background of knowledge and industry experience so no matter what industry you’re in, or what your SEO goals are, PN Digital has an expert suited to your campaign.
Great copy is the key to a successful SEO strategy. Your organisation’s content marketing and SEO strategies should work hand in hand to produce content that is relevant and engaging, but has also been optimised to help reach your SEO goals. Effective copywriting for your site is important to help bolster your overall SEO strategy through incorporating targeted keywords and creating engaging content that leads audiences to your website.
By utilising PN Digital’s Content Marketing and SEO Services together, you can create fresh content on a regular basis to help your SEO strategy, while driving organic traffic to your organisation’s website. Our copywriters can write exciting, on brand copy to help showcase your organisation and understand your underlining drive; all while creating optimised content to improve your SEO.
PN Digital’s SEO copywriting specialists can apply optimised copy to your existing website to help your website rank in search engines while executing your brand’s tone of voice to create an optimised website that is uniquely yours.
Local SEO Campaigns
Local SEO is an often-overlooked key to helping your organisation reach local audiences. For brick and mortar organisations, or localised services, optimising your website for local SEO can help bring more relevant traffic to your website, and to your organisation as a whole.
Beginning your SEO strategy with a campaign to maximise your website for local traffic is a great way to see the results SEO can create for your organisation, and will help you drive initial traffic to your website before you start strategically targeting broader search terms.
There are a few key areas to consider when targeting a local audience through SEO:
- The first is that your local audience will probably be searching from their mobile devices, which means having a mobile-friendly website is key.
- The second is to optimise your Google My Business Listing.
- The third is targeted keywords. Your local audience won’t be searching for broad terms, so your initial search terms should be related to your organisation’s local area (eg. Melbourne SEO company vs SEO company).
At PN Digital we specialise in creating targeted local SEO campaigns so your organisation can see real results. We understand that not-for-profits often need to see how strategies can work for them before committing to large campaigns. PN Digital can help you create some local SEO wins to show how SEO Strategies can positively impact your organisation’s reach.
PN Digital Is Your Go-To Local SEO Company
SEACH ENGINE OPTIMISATION FAQS
PN Digital is an in-sourced marketing resource, with our team of digital marketing experts based in Australia.
The Oxford Definition of SEO is: “the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Which ultimately means analysing your website and its copy to follow search engine guidelines, and tailoring its content with keywords relevant to your target audience.
It is impossible to know who the best SEO company in Australia is. What we can tell you however is that we are dedicated to providing practical results for our clients. We form a partnership with you and listen to your pain point and concerns. Our team creates a keyword list that directly addresses your marketing goals and pain points, and we provide you with monthly reporting so that you know exactly what is happening at all times.
SEO is one part of the broader field “digital marketing,” that helps your website become more visible to relevant audiences and ultimately generating more website traffic, brand awareness, and leads.
SEO or Search Engine Optimisation is the marketing practice of optimising your website and its content to fit what search engines deem to be “best practice.”
SEO works by optimising your site according to these best practices, as well as ensuring relevant keywords are written on your website to bring relevant audiences where they need to be – with you.