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It may come as a surprise that many NFP organisations don’t take full advantage of their Google Ad Grant, spending as little as 10% of their allowance. And, with strict requirements around click through rate (CTR), conversion and quality scores, it’s easy for organisations to become disqualified.
As Google Ad Grant specialists, we ensure that our NFP clients utilise their entire $10k allowance to help maximise their impact and further their mission.
We recently took over the management of organisation in the NFP sector and began implementing our specialised grant strategy to drive focussed, highly convertible traffic to the organisation. Since our take-over, the organisation has achieved an overall CTR of 12.7% – well above the grants 5% requirement.
With results like this, NFP’s can ensure they maintain their grant access and continue to grow their cause.