Adwords & PPC Archives

Driving Impact: A Multi-Channel Approach to NFP Tax Appeals

We’re passionate about helping Not-For-Profit organisations amplify their impact, and nothing demonstrates this more clearly than a successful fundraising campaign. Recently, we had the privilege…

Erin TaylorSeptember 16, 2025

Adwords & PPC

Mel’s Top 3 Optimisation Tips for Google Ad Grant Accounts

Optimisation tips for your new Google Ad Grant account Anyone who has run a campaign on a Google Ad Grant account will know how difficult…

Melanie GrayJanuary 30, 2025

Adwords & PPC

How we maximised the Google Ad Grant spend for an NFP client

It may come as a surprise that many NFP organisations don’t take full advantage of their Google Ad Grant, spending as little as 10% of…

Rodney FerroJanuary 15, 2025

Adwords & PPC

5 Things you Need to Know Before Applying for the Google Ad Grant

Thinking about applying for the Google Ad Grant? For many organisations, online advertising can sometimes prove to be confusing and hard to manage if you…

Bek DraytonJuly 5, 2022

Adwords & PPC

Optimising our client’s Google Ad Grant account

One of our clients is a non-for-profit organisation that has been delivering free resources to schools in Australia and New Zealand for over a decade.…

Erin TaylorMarch 21, 2022

Adwords & PPC Case Studies Mel Gray

Using Google Ads to expand your workforce cost-effectively

Growing your organisation isn’t just about expanding your audience, but also finding the right team to service that audience. A common problem with promoting vacancies…

Melanie GraySeptember 24, 2021

Adwords & PPC

How to Maintain Your Google Ad Grant

Maintaining your Google Ad Grant account takes time and commitment! In a bid to give back to the organisations that give so much out, Google…

Bek DraytonJanuary 28, 2020

Adwords & PPC Folio

How We Helped an NFP Keep Their Google Ad Grant

In this Google Ad Grant case study we show how outsourcing their Google Ad Grant management to PN Digital helped an NFP save time and…

Melanie GrayDecember 26, 2019

Adwords & PPC

How to Set Up your First Google Ads Campaign

You've applied for and been granted the $10,000 Google Ad Grant and now you need to set up your first Google Ad campaign - but…

Bek DraytonDecember 25, 2019

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