Our Digital Strategist, recently completed a comprehensive Google Ad Grants audit for an organisation providing dedicated grief care and support for families experiencing pregnancy and infant loss. The main goal was to identify hidden performance bottlenecks, protect account compliance, and ensure their $10,000 monthly ad spend directly translated into real-world results.
During the assessment, we evaluated campaign mechanics, messaging relevance, destination URLs, and conversion tracking to pinpoint friction points between search ads and key website actions. These insights allowed us to optimise overall account structure, refine the landing page user experience on the company website, and implement advanced bidding strategies. This created a clear roadmap to consistently identify new growth opportunities, continuously scale performance, and ensure our partner fully maximised their grant budget to drive meaningful, long-term community engagement.
We will be continuing to monitor these key factors to help and adjusting strategy where we (along with our client) see fit.
