A year later, they returned after an incomplete site migration that caused a drastic drop in organic search visibility and keyword rankings.
We have always loved working with them, so were glad to welcome them with open arms. To resolve the loss, we needed to jump into it quickly and our first phase was to restore the site back to its original structure which has a great foundation built with SEO in mind. Taking this action has already stabilised the domain, allowing organic search rankings and traffic to begin recovering. We have since seen search visibility and keyword positions back on an upward trajectory, but there is still a fair bit of work to do!
I am continuously finding more tangled webs to untangle, but that is what we love about SEO… and seeing our work deliver positive results! Who knows what I might find next?
