When one of our wonderful clients in the supported workers sector came to us, they had a big goal and a big question: “We want to run our annual awards night… making it bigger and better than ever, but where do we start?”
They knew we had experience in these types of events and wanted to approach potential corporate sponsors but weren’t quite sure how to put together a compelling corporate sponsorship brochure or how to structure their sponsorship packages. So, we jumped in to help guide the way.
Starting with Strategy
We kicked things off with a collaborative brainstorming session alongside their team who were organising the awards night. Together, we explored what made their event special, what kind of corporate sponsors might align with their mission, their goals and how to frame their message to attract meaningful support.
We discussed how to create corporate sponsorship packages that offered real value to businesses, while also keeping things achievable for a team running an event for the very first time.
Bringing the Brochure to Life
Once we had a clear strategy, we got to work designing an impressive corporate sponsorship brochure that would be both professional and flexible. We chose Canva as the design platform, not only because it’s cost-effective and easy to use, but also so that their team could take ownership of the brochure going forward. With event details still evolving, this gave them the ability to make edits on the fly without needing to rely on a designer every time.
The final result was a clean, on-brand corporate sponsorship brochure that clearly explained the impact of sponsorship and the options available.
Making the Most of Enquiries
But we didn’t stop at the design. We also worked with their team to ensure they had a plan in place to manage incoming corporate sponsorship enquiries. That included helping them set up simple systems in their CRM, like how to tag and track potential sponsors, add notes from conversations, and record key details to support follow-up and relationship-building.
After the systems were in place? We also supported their organic outreach efforts on LinkedIn. This included guiding them on best practices for connecting directly with potential corporate sponsors.
The Outcome? Way Beyond Expectations
Their goal was to secure 1 to 2 corporate sponsors. They ended up with 11.
Yes, eleven corporate sponsors, a result that exceeded everyone’s expectations and created a real buzz within their team (and ours!).
It was an absolute privilege to play a part in supporting such a dedicated and values-driven organisation. Being at the awards night and seeing in real time their excitement and pride as the corporate sponsor list grew was a reminder of why we do what we do. Helping organisations bring their ideas to life and build the confidence to run with it? That’s what it’s all about.
