Every year, we hit pause on the daily grind for our annual Strategy Day. It’s our moment to step back, look at the big picture, and ask ourselves: Are we actually moving the needle for our clients?
Looking back at 2025, the answer is a resounding yes. But it wasn’t just about ticking boxes. This year was defined by solving complex problems, moving fast when it mattered, and proving that data-led decisions pay off for the NFP sector.
As we wrap up the year, we wanted to share a few stories that define what 2025 looked like for the PN Digital team.
Moving mountains (in three days)
We often talk about the importance of long-term strategy, but sometimes, reality demands agility. One of our clients was staring down a critical fundraising lunch and needed a video to showcase their impact on children of all abilities. The catch? We had a three-day turnaround from the initial brief to the final delivery.
This wasn’t just a rush job; it was a mission-critical project. Our videographer, Arek, hit the ground running, capturing the CEO’s vision alongside authentic stories from families. The result wasn’t just a “sizzle reel”; it was an emotional, honest look at what inclusion looks like in practice. It helped drive donations at the event and gave the client a lasting asset they can use well into 2026.
Proving the value of preparation
There is a misconception that ad spend is a gamble. We proved this year that with the right preparation, it’s a calculated investment.
We partnered with a client to rebuild their ad account from scratch. Instead of rushing to launch, our team invested heavy hours upfront to understand their specific audience and organisational goals. That “measure twice, cut once” approach paid dividends immediately. Across their first campaigns, we saw a 4-7X Return on Ad Spend (ROAS).
For an NFP, knowing that every dollar spent is bringing in multiple dollars in return is game-changing. It was a proud moment for us to see that data-nerd level of preparation translate into real-world funding.
Solving the “Tech Nightmares”
Digital Marketing isn’t always about glossy videos and high ROAS. Sometimes, it’s about fixing the things that keep Marketing Managers up at night.
This year, we saw a spike in technical roadblocks, specifically regarding Meta (Facebook) access. One of our significant wins was navigating the labyrinth of Meta support to recover a compromised account for a number of clients. It’s unglamorous work, but restoring that access meant these organisations didn’t lose years of community building and audience data.
We also tackled the “silo” problem with a major Multi-Channel Tax Appeal. Rather than treating email, social, and web as separate entities, we unified them into a cohesive campaign. The data showed us that when these channels talk to each other, the donor journey is smoother, and the results are stronger.
Ready for 2026
When we looked around the room at our Strategy Day, the feeling wasn’t just relief that the year was almost over—it was pride.
We’re proud of the transparent approach we bring to our work, and we’re incredibly grateful to the organisations that trust us with their brands. Supporting teams that support the community is the best part of this job.
Here’s to a massive 2026!
