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Birdlife Project Medium

Birdlife Australia are a not-for-profit organisation dedicated to protecting Australia’s native birds.

We recently had the pleasure of working on Birdlife Australia’s ‘Share Your Story’ campaign, which aimed to increase community engagement while also getting Birdlife’s important message in front of local political leaders.

The campaign centres around an interactive landing page where users can share their own stories involving their experiences and love for native Australian birds. They can then watch or read other people’s stories, sign a petition and share stories to their social media platform of preference.

This campaign was an exciting and challenging project to work on as it required several of our specialists to work together to achieve the final result – an attractive and functional landing page. We needed the skills of a graphic designer to design the page within the brand’s allowed guidelines; our content team then pieced the design together on the chosen platform (Unbounce) before our developer layered on the functionality (pop-up forms, social feeds, sharing capabilities etc). We then had our Google Ads specialist Mel add all of the required conversion tracking snippets so that we can provide detailed reporting and analytics throughout the campaign.

The client was very happy with the final result:

“The team at PN Digital delivered our new platform to incredibly tight timescales, pulling out all the stops to ensure that we could launch our campaign on time. Overall their service was very responsive and provided plenty of opportunity for communication and feedback; Rodney was always available to discuss any issues or queries, and Mel has really maximised our use of Google Ads throughout the campaign.”