We sat down with one of our long-term NFP clients in the family and domestic violence sector for a post-campaign review following their major mid-year tax appeal. To streamline the analysis, we built a centralised reporting dashboard that consolidated their multi-channel digital performance, spanning: Google paid search, Meta Ads, and Email Marketing, into a single view alongside their offline giving metrics.
During the session, we reviewed the results of our active creative and audience messaging tests, documenting which ad variants drove conversion and isolating channel synergies across the donor journey. We logged those findings directly into their updated media planning framework to establish clear creative and audience benchmarks ahead of their end-of-year campaign.
