Content Marketing, specifically Social Media, is a great way to reach new audiences and generate leads. If done strategically, your organisation has the potential to grow your audiences like never before.
We recently had a client that had been on board with us for a while, and while we were still reaching decent numbers of people each month, results had started to stagnate. It was at this point we decided it was time for a content strategy refresh.
This particular client’s strategy is focused primarily on LinkedIn – they are service providers and rely on social currency and referrals to generate leads. To start, we first looked at the content streams we had put in place to see if we needed to tweak anything there. We felt we had a pretty good mix of content types, so we then reviewed the channels we were using. This is where we were able to identify that one particular channel was outperforming another on a regular basis.
Based on these insights, we shifted our focus to posting more regularly on the better performing channel.
๐๐ก๐ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ? ๐ ๐๐% ๐ฎ๐ฉ๐ฅ๐ข๐๐ญ ๐ข๐ง ๐ซ๐๐๐๐ก – ๐๐ง๐ ๐ฐ๐’๐ฏ๐ ๐๐๐๐ง ๐๐๐ฅ๐ ๐ญ๐จ ๐ฆ๐๐ข๐ง๐ญ๐๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ซ๐๐๐๐ก ๐ฌ๐ข๐ง๐๐ ๐ข๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐ข๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐ง๐๐ฐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ!
