In the dynamic world of digital marketing, the power of a well-optimised landing page is paramount, particularly for non-profits like Brite, aiming to broaden their reach and impact.
Brite, a social enterprise and non-profit organisation based in Broadmeadows Victoria, has been a force for positive change for over four decades. They provide diverse services, including co-packing and labelling, plastic manufacturing, and more – all while empowering individuals with disabilities through employment and training opportunities.
Despite their important cause and extensive services, Brite faced a challenge in digital visibility. Their ‘co-packing’ service was virtually invisible in Google searches, posing a major barrier in connecting with potential clients and partners.
Our team tackled this challenge with an analytical mindset, aiming to identify opportunities to enhance Brite’s Google search rankings for relevant terms. A comprehensive SEO analysis pinpointed the need for on-page enhancements, including enriched content, augmented imagery, and keyword consistency. A surprising revelation was the underrepresentation of the term ‘co-packing’ on the landing page, a critical oversight for search engine recognition.
Before making any changes, we engaged in a detailed discussion with Brite managers to gain an in-depth understanding of their ‘co-packing’ service. This was imperative to ensure that our page updates accurately and compellingly represented Brite’s offerings
Our strategy was multi-faceted: we employed various on-page optimisation techniques, including creating consistent, keyword-enriched content, adding relevant images, and incorporating testimonials. This transformed the landing page into a more engaging and informative hub. Additionally, our content team developed related social media posts and blogs, weaving a cohesive digital narrative centred on the landing page.
The outcome was remarkable. Within a few months, Brite’s landing page soared to the top three positions on Google search results. This leap led to a significant uptick in enquiries, amplifying Brite’s mission and expanding their reach and impact.