Digital Strategy and Online Marketing
Jelly Belly engaged PN Digital to assist them with “all things digital”.
As with all our clients before we get into a redesign, we make sure we can understand “where the client is coming from?”, “where do they want to go?” and “why?”.
A digital audit was conducted on all of Jelly Belly’s assets, and working with their marketing team in the United States we were able to create a digital strategy that focused on their main objective of “building brand awareness”.
Our solution and implementation strategy included:
Web redesign, web development, mobile and tablet friendly, competition campaign sites, with the main focus being on social media.
We were able to grow their following from 150 likes to over 43,000 in under 6 months.
Other brands we work with
WordPress has fast grown to be a preferred content management system for many small to medium sized businesses. Many of our customers like the user-friendly administration interface and the ready-to-use WordPress plugins available off the shelf.
We also build in Joomla, Drupal and Magento as we are a solution-based company and not technology-driven.
Custom Theme Development
Our main strength lies in custom theme development and implementation into a CMS such as WordPress.
We are all aware of the pre-built themes you can purchase for under $50 – the price is great, but when it comes to updating the core of WordPress the themes usually break. You have to be careful as a lot of your hard work can go to waste if the theme is not supported, and you may then need to start all over again with a different theme.
Our custom themes are built keeping your requirements and audience in mind. Some important factors to consider with your theme is that it is: responsive (mobile and tablet friendly), cross-browser compatible (IE, Firefox, Chrome, Safari) and follows accessibility guidelines.
The team at PN Digital can assist you with your web project to get the solution that fits your requirements.
View our capabilities