Scaling impact through evidence-based Fundraising and Donor Marketing

Scaling impact through evidence-based Fundraising and Donor Marketing

Scaling fundraising impact isn’t magic…

…it’s the result of evidence-based experiments that turn digital momentum into long-term donor loyalty. We’ve moved beyond guesswork to help NFPs and social enterprises use real-time data to keep their communities engaged and growing.

Your mission shouldn’t be limited by your tech stack.

We optimise your existing tools or help you migrate to the ones that scale.

Scaling fundraising impact isn’t magic…

…it’s the result of evidence-based experiments that turn digital momentum into long-term donor loyalty. We’ve moved beyond guesswork to help NFPs and social enterprises use real-time data to keep their communities engaged and growing.

Your mission shouldn’t be limited by your tech stack.

Your mission shouldn’t be limited by your tech stack. We optimise your existing tools or help you migrate to the ones that scale.

View our Client Stories
View our Client Stories

Our Core Fundraising Capabilities

Acquisition

Lead generation, paid search, and social campaigns that actually convert donors.

Retention & Automation

Email journeys and CRM integration that keep donors coming back.

Campaign Strategy

Peer-to-peer (P2P) events, Christmas appeals, and Tax-Time surges.

We work in monthly cycles, managing and delivering your digital marketing activities with consistent communication and reporting on progress. You’ll have an Digital Strategist who acts as your main point of contact as well as access to our online digital reporting dashboard to track progress throughout the month.

User Experience (UX) & Optimisation

Reducing friction in the donation funnel to increase average gift frequency.
Rodney Ferro and Marie-Claire Breguet presenting at Infoxchange Conference

Our Core Fundraising Capabilities

Rodney Ferro and Marie-Claire Breguet presenting at Infoxchange Conference

Acquisition

Lead generation, paid search, and social campaigns that actually convert donors.

Retention & Automation

Email journeys and CRM integration that keep donors coming back.

Campaign Strategy

Peer-to-peer (P2P) events, Christmas appeals, and Tax-Time surges.

We work in monthly cycles, managing and delivering your digital marketing activities with consistent communication and reporting on progress. You’ll have an account manager who acts as your main point of contact as well as access to our online digital reporting dasnboard to track progress throughout the month.

UX & Optimisation

Reducing friction in the donation funnel to increase average gift frequency.
Book a Pro Bono Review
Book a Pro Bono Review

Case Study:

Driving Impact with a Multi-Channel Tax Appeal

Tax time is the most competitive period in the NFP calendar, with every organisation vying for donor attention. For a leading client in the family support sector, PN Digital moved beyond “business as usual” to launch a high-precision, multi-channel digital strategy.

Strategic Multi-Channel Integration

Rather than treating social media and search as separate silos, we created a unified donor journey. We leveraged the client’s existing supporter database for re-engagement while simultaneously deploying Meta and Google Ads to reach fresh audiences.

Hyper-Local Social Precision

Using Meta Ads, we targeted specific geographic areas where the brand already had strong roots. The results were record-breaking: in one key locality, we achieved a 63.59% click-through rate (CTR), while another campaign delivered an incredible 92% CTR with a low cost-per-click of just $2.97.

High-Intent Search Conversion

We optimised Google Ads to intercept users actively searching for family support causes. This strategy resulted in a 35.9% goal completion rate, successfully turning searchers into newsletter subscribers and active donors at a critical time for the organisation.

Data-Led Budget Optimisation

Success in fundraising isn't just about spending; it's about spending smart. Throughout the appeal, we continually refined keyword targeting and ad creative based on real-time performance.

Case Study:

Driving Impact with a Multi-Channel Tax Appeal

Tax time is the most competitive period in the NFP calendar, with every organisation vying for donor attention. For a leading client in the family support sector, PN Digital moved beyond “business as usual” to launch a high-precision, multi-channel digital strategy.

Strategic Multi-Channel Integration

Rather than treating social media and search as separate silos, we created a unified donor journey. We leveraged the client’s existing supporter database for re-engagement while simultaneously deploying Meta and Google Ads to reach fresh audiences.

Hyper-Local Social Precision

Using Meta Ads, we targeted specific geographic areas where the brand already had strong roots. The results were record-breaking: in one key locality, we achieved a 63.59% click-through rate (CTR), while another campaign delivered an incredible 92% CTR with a low cost-per-click of just $2.97.

High-Intent Search Conversion

We optimised Google Ads to intercept users actively searching for family support causes. This strategy resulted in a 35.9% goal completion rate, successfully turning searchers into newsletter subscribers and active donors at a critical time for the organisation.

Data-Led Budget Optimisation

Success in fundraising isn't just about spending; it's about spending smart. Throughout the appeal, we continually refined keyword targeting and ad creative based on real-time performance.

Find Out More
Find Out More

You’re in good company…

You’re in good company…

“PN Digital delivered a fantastic campaign for
Health Justice Australia.

They set up our ad account from the ground up, and invested real time in understanding our organisation, audience and goals.

Their preparation was obvious in the accuracy of the copy, creative recommendations and campaign approach they brought to us.

Across our first campaigns, we saw a 4-7X return on ad spend, which exceeded our expectations for a first run.”

Rena Frith, Health Justice Australia

“PN Digital delivered a fantastic campaign for
Health Justice Australia.

They set up our ad account from the ground up, and invested real time in understanding our organisation, audience and goals.

Their preparation was obvious in the accuracy of the copy, creative recommendations and campaign approach they brought to us.

Across our first campaigns, we saw a 4-7X return on ad spend, which exceeded our expectations for a first run.”

Rena Frith, Health Justice Australia

Some of our success stories…

Some of our success stories…